Ally Invest

Ally Invest Logo

Ally Invest is an online broker offering trading accounts, forex trading, automated portfolios and more. Ally invest was founded December 2005 by Donato A. Montanaro, Richard J. Hagen Jr., and Thomas A. Desmond. The company is headquartered in Fort Lauderdale, Florida, USA. Ally Financial is a bank holding company, formerly known as GMAC Inc. (1919 – 2010).

Ally Invest is traded as NYSE: ALLY and is part of the Russell 1000 Component.

Check out our list of the best online brokers for 2022.

This is a list of their subsidiaries:

  • Ally Invest Advisors Inc.
  • Ally Invest Forex LLC
  • MB Trading Futures LLC
  • TKConnect LLC


Ally Invest is regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). 

Here is a list of regulatory bodies that regulate Ally Invest:

  • SEC


Ally Invest charges fees. This is a list of Ally Invest Fees.

Minimum Deposit$0
Stock Trading$0.00 (eligible U.S. stocks)
ETFs$0.00 (eligible ETFs)
Options per Contract
Options Base Fee$0.00
Options Assignment$4.95
Mutual Funds Fee (Load)$0.00
Mutual Funds Fee (No Load)$9.95
Futures per ContractN/A
Bonds & Treasuries$1.00 per bond ($10.00 minimum, $250 maximum)
Certificates of Deposit (CDs)$24.95 per transaction
Broker-Assisted Trades$20 + regular commission

Markets Available

Ally Invest offers trading in different markets. This is a table of available securities.

MarketYes / No
Fractional SharesNo
Mutual FundsYes
Futures TradingNo

Customer Service

Phone SupportYes
Email SupportYes
Live ChatYes
24/7 SupportNo

Trading Platforms

Desktop (Windows)Yes
Desktop (macOS)Yes
Web-Based PlatformYes
Mobile App (Android)Yes
Mobile App (iOS)Yes
Apple Watch AppNo

Is Ally Invest Safe?

Ally Invest is a safe broker, regulated by the SEC and FINRA. It is listed on the stock exchange and has been in business since 2005. Ally is a member of SIPC, mandated by Congress, and responsible for guaranteeing the number of securities in investment accounts. All client brokerage accounts are insured up to $500,000. 

Is Ally Invest Good for Beginners?

Ally Invest is good for beginners, as it has no account minimum, free stock trades and is easy for beginners to get started. Ally has competitive pricing and active investors benefit from the commission-free trades on selected U.S. securities.

You might want to read our analysis of eToro, Plus500, Pepperstone and AvaTrade.

About the author

Ziga Breznik is the owner and head of research at – he is an active investor in the forex, crypto and stock markets – he has seen trading platforms disappear along with his investments – especially during the “crypto boom”. Ziga learned the hard way that finding a reputable and trustworthy online brokerage is key to long-term success in the financial markets. He founded as a platform where he shares his research with one goal in mind: to provide unbiased and trustworthy online brokers reviews.